Hello
I am Didi. A strategy leader, ideator, and creative thinker. I help brands and individuals grow through culture-driven strategies. My approach is simple: I specialize in blending market insights with real consumer behavior to keep brands successful and culturally relevant.
Work
A global brand strategist with 25+ years of experience helping names like Singapore Airlines, Nissan, and Stüssy stay culturally relevant and commercially successful.
About
My 27-year journey in advertising spans from Amsterdam to Singapore, and from Volvo to Tiger Beer. Born behind the Iron Curtain in Albania and raised with the flair of a true global citizen, I learned quickly that empathy is the "magic potion" behind successful international campaigns. Today, my strategy work for brands like Adidas, Singapore Airlines, Omega, Nissan, McDonald's, and Stüssy is rooted in global expertise, diversity, and real consumer insights.
Outside of my commercial work, I’m proud to give back as a lecturer at Patta Academy, a board member of Stichting Showroom, and an Advisory Board member for CCM.
Contact
Let’s connect to talk about a collaboration or simply grab a coffee and a chat.